Luxury Concept: Margaryta, how did your 15 years of experience as a stylist and colorist turn into a second career in the fashion industry? Margaryta: My styling career began at "Vladimir Tarasyuk", where I worked with the best stylists in the country. I developed my vision of lines, improved my sense of color, learned effective …
Luxury Concept:
Margaryta, how did your 15 years of experience as a stylist and colorist turn into a second career in the fashion industry?
Margaryta:
My styling career began at “Vladimir Tarasyuk”, where I worked with the best stylists in the country. I developed my vision of lines, improved my sense of color, learned effective communication with clients, spoke in front of an audience of 500 people,and also participated in the filming of the TV show “Blond 007”. At first glance, the beauty and fashion industries may seem similar, but creating accessories is a unique experience. All the experience from the beauty industry cannot be transferred to fashion, as creating a luxury product is different from providing luxury services.
Luxury Concept:
Can you tell us how the 2020 pandemic has influenced your creativity?
Margaryta:
Imagine:
-THE BIRTH OF A CHILD;
-THE BEGINNING OF A PANDEMIC;
-LOCKDOWN;
-WORLD ON PAUSE many changes and many thoughts.
The era of live streaming on Instagram has begun. And here is one of those shows, with the participation of an speaker who inspired me to create a brand of women’s accessories for the waist. Their stories resonated with me, and my mother’s advice, “Do what you really love to succeed,” guided my transition from hairstylist to designer. My second pregnancy prompted me to embrace new beginnings.
Luxury Concept:
Can you tell us what inspired you to create a waist accessory, specifically the belt – Basque? Why did you choose it?
Margaryta:
I was inspired by the radiant Colombian women and their captivating silhouettes. The idea was born to create an accessory that could enhance or flatter a woman’s figure. When worn correctly, the HINKELMAN BELT – BASQUE can visually create an hourglass shape.
Our brands motto is “ The world spins around the waist ” and Hinkelman creates accessories that help define and accentuate the waist, even when it’s not there. 
Luxury Concept:
What are your future plans for the development of your brand?
Margaryta:
We have significant plans for the future of the brand, including three new designs and potential expansion into bags and shoes. Our goal is to provide women with even more stylish and unique accessories that allow them to express their individuality and style.
Luxury Concept:
What impact do you hope your brand will have on the fashion industry?
Margaryta:
I believe in the power and appeal of the X silhouette. The first thing that attracts you is the silhouette, and the waist-to-hip ratio makes you turn around. We create accessories with unique designs that set the right accents and create a stylish look. I have a dream that girls will fall in love with their peplum figure and that there will be more beautiful silhouettes on the planet! I create beauty and make the world more beautiful and kind! A person who loves herself can give love to the world!
Luxury Concept:
Margaryta, thank you so much for this interview and the opportunity to learn more about the unique Hinkelman brand. Your story and passion for creating beauty and confidence is inspiring. We hope that your creativity and vision will make the world brighter and more beautiful!
“ My mission is to inspire women to create unforgettable,
stylish X silhouette images that give them a sense of femininity,
confidence and sophistication. Woman, you are amazing and unique. “
Join the Club
Like this story? You’ll love our monthly newsletter.
